Consumer Psychology and Behaviour Design

The Step-by-Step Guide to User Research (That Won’t Send You Into a Spiral)

Gary van Broekhoven

Published on: 07/04/2025

Master the full user research process—from planning and interviews to surveys and testing. Learn how to turn insights into action and build products your users will actually love.

Behaviour DesignConsumer Psychology

So, You Need to Interview Users? Here’s How Not to Scare Them Off (and Actually Learn Something)

Gary van Broekhoven

Published on: 03/04/2025

Learn how to run effective user interviews, uncover real insights, and apply behavioural design to build better products. A practical guide for product teams, marketers, and UX professionals.

Consumer Psychology